BMC Reports

Market Reports, Focus Reports and Spotlight Reports

BMC’s annual and quarterly research reports offer third party decision support drawing from Beverage Marketing's 40 + years of experience serving the beverage industry to provide reliable, objective historical and current data as well as insight on market trends and future prospects within their subject range.

A Total Market View

Many trend reports focus exclusively on select retail channels (measured or scanner channels). BMC reports offer a total market, all-sales-channel inclusive view so the impact of trends can be seen in their proper perspective.

Whether a drink, candy or snack is sold on- premise or off-, via large or small grocery stores, c-stores, foodservice, mass merchandisers, club stores, Wal-Mart vending or other sales channels, you can be confident it is included in our market totals. Use BMC Reports as a stand-alone resource or to augment syndicated scanner data you already purchase in order to get a complete, fully rounded view and maximum insight into the many nuances of the beverage universe.

The result: BMC reports provide the decision support you need to help you evaluate trends, determine where the opportunities are, and give you greater confidence when deciding which ones are right for your company.

 

Have
Questions?


Contact
Charlene Harvey at
212-688-7640 ext. 1962
or via email

About Our Reports

In addition to Beverage Marketing’s all-sales-channel-inclusive historical and current market data, you'll gain insight on consumer concerns, market trends and drivers, have access to BMC’s exclusive 5 year market projections and much more.

Choose from more than 50 titles featuring various vantage points from which to examine individual beverage sectors, groups of related categories and relevant issues in the U.S. and/or international beverage, candy and snack food industries. Our market research reports offer detailed statistical data, analysis of market trends and infographics to illustrate key data points. The result: BMC reports provide the numbers and offer perspective on what they really mean.

Beverage Marketing offers Several report types:

Market Reports:

Comprehensive studies on one or more beverage or snack food categories. Market reports typically range from 125-500 or more pages and cover multiple facets of their given topic. Market Reports may offer an in-depth look at a single consumer goods sector or offer an overview of multiple categories. They may focus a single country (most typically the U.S.), or offer a global view, detailing results on a country by country basis.

Focus Reports:

Focus Reports are short executive briefings typically (though not always) focusing on a timely issue or niche segment of the market. They are typically 20-50 pages in length.

Spotlight Reports:

This new line of reports focus on a specific facet of business within a single beverage category, such as fruit beverage advertising, carbonated soft drink advertising or Bottled Water Packaging. They range from 10 – 200+ pages (typically 20-50).

Who Uses BMC Reports?

  • Top management, marketing, strategy, category management and new product development teams at beverage or snack food companies.
  • Sales teams, business development and financial executives at supplier companies who need to understand their customers' and prospects' challenges and anticipate future demand.
  • Corporate training and development professionals charged with ensuring deep domain expertise and knowledge of changing trends among existing employees and new hires.
  • Industry advisors, ad agencies, management consultants and M&A advisors who need to quickly develop domain expertise in order to counsel their clients or develop strategic plans and tactics on their behalf.
  • Investors, equity analysts, mortgage bankers and private equity firms who need to analyze market sectors and key industry players as part of their due diligence process.
  • Entrepreneurs working on their business plans.

Software Formats:

Different report types may be offered in different formats. Below are the most typical

Market Reports and Focus Reports:

Most Market Reports and Focus Reports are provided in both Microsoft Word and Adobe PDF formats to provide the greatest ease of use and flexibility. PDFs are fully hyperlinked and searchable for ease of navigation. Use Word document to cut and paste data into presentations, reports or spreadsheets. A few report titles are provided in Powerpoint or Excel formats. Those titles will be clearly marked.

Spotlight Reports:

Spotlight Reports are provided in PDF Format only.

Purchase Options:

For your convenience, Beverage Marketing offers a variety of purchase options:

Digital Download - Receive a Word and PDF file (or powerpoint or excel if so marked) that you can download immediately upon purchase if currently available. If report has not yet been published it will be e-mailed to you upon publication.


Book - Beverage Marketing offers print reports for all reports except Spotlight Series Reports.
Single User CD-ROM - A CD-ROM containing both Word and PDF files will be sent to you via UPS or other delivery method.
Book & CD - Print copy & Single User CD-ROM.
3-user BMCDatADirect™ - BMCDataDirect™ is Beverage Marketing's user name and password portal system that allows authorized users to log in and access one or more reports on-screen or download to their desktops or laptops. PC and MAC files are provided unless otherwise specified. Authorized users will be sent passwords via e-mail by Beverage Marketing staff.
3-user BMCDatADirect™ +1 book - Authorized users will be sent passwords to BMCDataDirect™ via e-mail by Beverage Marketing staff. A print copy of the report will be sent via UPS or other deliver service.

License Options

Beverage Marketing offers a range of license options to meet your needs. Our standard license options include:

Single User License

Authorizes access by one individual person within the purchasing organization. Additional user licenses are available for $500 per additional user per report. Unless specifically noted, pricing shown or access referred to is single user access.

3-User License

Our standard BMCDataDirect™ option includes up to 3 users and is offered at a discounted price versus three individual licenses. Additional users are available for $500 per additional user per report.

Multi-User Access - (Call for pricing)

Multiple user access licenses are also available. Call Charlene Harvey at 212-688-7640 x1962 for Multi-user discount pricing. Multi-user access types include:

Department license

For use by entire department - example, marketing department

Site License

For use by all employees at a single location.

Enterprise License

for use by all employees at a multi-location company. May also be put on corporate intranet or held by a librarian or other centralized internal resource that employees may turn to for access.

Need something more?

We recognize that our customers may have unique requirements. For other situations, specialized uses, or access needs not discussed here, please call us at 212-688-7640 x1962.

Methodology-U.S. Reports

Beverage Marketing Reports are made up of primary research conducted by Beverage Marketing analysts enhanced with comprehensive additional research and analysis.

As industry experts with more than 40 years' experience, we believe that the most value can be gained not through simple tabulation of raw data, but by analyzing, interpreting and carefully filtering the data through the prism of industry expertise. Every year, Beverage Marketing conducts comprehensive interviews with key industry executives, discussing trends and issues affecting the industry. Moreover, extensive research of leading and second-tier players and their respective bottlers and distributors is conducted in each market segment to analyze their impact on the total beverage universe. Information obtained in these discussions enables the BMC staff to quantify and analyze the scope of each market segment. Our ability to obtain this data as well as subjective interpretations from leading companies results from years spent building relationships, which of course have trust and integrity as the cornerstone.

Data from the company's exclusive BMCDrinkTell™ database coupled with comprehensive secondary research, using a variety of sources, augments this information, providing a basis upon which to probe the more timely issues in each market segment.

From a select group of companies, we survey a statistically relevant sample base to determine the following:

  • Sales Volume
  • Wholesale Dollar Sales
  • Retail Dollar Sales
  • Market Share
  • Growth
  • Packaging (materials and sizes)
  • Advertising/Marketing
  • Distribution
  • Regional Trends
  • Leading Companies
  • Leading Brands
  • Demographics
  • Projections

Beverage Marketing's approach to the marketplace, which emphasizes total-market, all-channel-inclusive data (from grocery to foodservice to convenience stores to Wal-Mart to club stores to vending, etc.), is supplemented with information from Scarborough Research for demographic data and Kantar Media for advertising expenditure data.

Methodology for Global Reports

Beverage Marketing's global market reports contain up-to-date statistics and analysis based on data gathered from a variety of sources.

Beverage Marketing bases its original research and analysis on information from industry executives from leading companies (see U.S. Methodology Statement for additional detail) and from trade and research organizations such as Productschap voor Gedistilleerde Dranken/Commodity Board for the Distilled Spirits Industry (Netherlands), Office International de la Vigne et du Vin (OIV) and the Food and Agriculture Organization of the United Nations (FAO).

  • For population statistics, Beverage Marketing uses data from the U.S. Census Bureau as well as the UN
  • The company supplements information culled from primary sources with additional information gathered from databases such as Factiva, newspapers such as the New York Times and Wall Street Journal, and beverage industry trade publications.

Beverage Marketing makes every effort to produce reports on the international marketplace that are as comprehensive, accurate and timely as possible. It analyzes data for more than 200 countries, territories and areas for each report.

  • In some cases, for reasons of space, countries with no significant, if any, production or consumption of a given beverage type are not listed in the exhibits of volume, share and growth data.
  • However, in those chapters of The Global Multiple Beverage Marketplace where both production and consumption data are shown, a country is included in both sets of exhibits even if it only has a significant presence in one area. For instance, many countries consume notable quantities of coffee but produce little or none themselves.
  • United Nations designations are used throughout the reports. (The presentation of this material does not imply the expression of any opinion whatsoever concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitations of its frontiers.)

Information on beverages derived from primary agricultural commodity crops (e.g., coffee and tea) was calculated using production as well as import and export data from both the FAO and the U.S. Department of Agriculture.

  • With these beverages, consumption was calculated by adding together production and import figures and subtracting exports, with adjustments made for inventory stocks.
  • The chapters on coffee and tea include statistics on both dry weight of beans and leaves as well as estimates of liquid equivalents.
  • Although import and export data were used to determine each countries' consumption of coffee and tea, only production and consumption (and related share and growth data) are displayed in the chapters.
  • Imports and exports play less of a role in the milk market. In the chapter on milk, total milk production is documented and estimates are presented on how much of that milk is consumed in fluid form.
  • Reports on particular beverage categories, such as The Global Beer Market and The Global Bottled Water Market, use data from beverage companies participating in the categories as well as trade groups and suppliers.
  • For population statistics, Beverage Marketing uses data from the U.S. Census Bureau as well as the UN.
  • The company supplements information culled from primary sources with additional information gathered from databases such as Factiva, newspapers such as the New York Times and Wall Street Journal, and beverage industry trade publications.

Beverage Marketing makes every effort to produce reports on the international marketplace that are as comprehensive, accurate and timely as possible. It analyzes data for more then 200 countries, territories and areas for each report.

  • In some cases, for reasons of space, countries with no significant, if any, production or consumption of a given beverage type are not listed in the exhibits of volume, share and growth data.
  • However, in those chapters of The Global Multiple Beverage Marketplace where both production and consumption data are shown, a country is included in both sets of exhibits even if it only has a significant presence in one area. For instance, many countries consume notable quantities of coffee but produce little or none themselves.
  • United Nations designations are used throughout the reports. (The presentation of this material does not imply the expression of any opinion whatsoever concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitations of its frontiers.

Information on beverages derived from primary agricultural commodity crops (e.g., coffee and tea) was calculated using production as well as import and export data from both the FAO and the U.S. Department of Agriculture.

  • With these beverages, consumption was calculated by adding together production and import figures and subtracting exports, with adjustments made for inventory stocks.
  • The chapters on coffee and tea include statistics on both dry weight of beans and leaves as well as estimates of liquid equivalents.
  • Although import and export data were used to determine each countries' consumption of coffee and tea, only production and consumption (and related share and growth data) are displayed in the chapters.
  • Imports and exports play less of a role in the milk market. In the chapter on milk, total milk production is documented and estimates are presented on how much of that milk is consumed in fluid form.
  • Reports on particular beverage categories, such as The Global Beer Market and The Global Bottled Water Market, use data from beverage companies participating in the categories as well as trade groups and suppliers.

FAQs - BMC Reports

Topics:

About BMC
Market Report definition
Focus Report Definition
Spotlight Report Definition
Why choose Beverage Marketing Reports?
Who needs Beverage Marketing Reports?
Required Software
Shipping
Advance Purchases
Sales Tax
Payment Options
Assistance/Guidance
Custom Reports
Post Purchase Support
Returns


About BMC:

How long has Beverage Marketing been in business?

Founded in 1972, Beverage Marketing has been serving the beverage industry for more than 40 years. We pride ourselves on our strong relationships within the industry, our unparalleled access to industry leaders and our total reliable, total market, all-sales-channel-inclusive data. We offer reports, custom research, consulting and financial advisory services to the beverage industry.


Market Report definition and Report types:

Beverage Marketing lists several types of reports. What is a Market Report?

Market reports are our flagship publications and the industry standard publications that Beverage Marketing's reputation for reliable data and insightful analysis were built on. These reports cover are all-sales-channel inclusive, so you get a complete picture of the true size of the beverage marketplace. These in-depth reports are typically anywhere from 120-500+ pages and cover multiple facets within their given topic. There are more than 25 titles to choose from. Market Reports fall into four general types:

Multiple Category Overview Reports Multiple Category Overview Reports facilitate cross- category comparison. Some survey major national or global trends for the largest beverage categories. Others offer insight on groups of segments that share certain attributes, consumer perceptions or consumption moments. These reports also offer current and historical category data including volume and growth, plus Beverage Marketing's exclusive five-year projections by category. Like all BMC reports, Multiple Category Overview Reports include the latest information, up to the moment of their publication, on industry trends and issues.

U.S. Category Reports These reports provide detailed analysis of major beverage categories' performances. Each report includes sales and volume statistics, quarterly category growth data and discussions of leading companies, brands, packaging, channels of distribution, regional markets, pricing, marketing activities, demographics, advertising expenditures (including internet advertising), five-year growth projections and more. All U.S. Beverage Category Reports include total-market retail dollar sales data as well as volume and wholesale dollar data. Like all Beverage Marketing reports, U.S. Beverage Category Reports include the latest information, up to the moment of their publication, on industry trends, new product introductions, mergers and acquisitions, and issues of concern to the industry.
New for 2014: All U.S. Category Reports include advertising expenditures for seven additional media types (for a total of 18 media breakouts).

Global Category Reports This pair of reports examines two major beverage categories' performance in the global market. Each study includes volume data by region and by country, detailed analysis and five-year growth projections. The reports include extensive profiles of the leading international companies. Like all Beverage Marketing reports, Global Beverage Category Reports include the latest information, up to the moment of their publication, on industry trends, mergers and acquisitions, and issues of concern to the industry.

Special Reports These reports provide a variety of perspectives and may be structured differently than our standard category and overview reports, as dictated by their subject matter. One report examines the snack food market. Another surveys both dynamic new beverage categories and small companies to watch. A third provides the latest data on the packaging mix. In another, contract packing and the private label side of the business receive detailed coverage. Yet another report takes a different approach, forecasting what to expect in the beverage market's future.


Focus Report Definition

What is a Focus Report?

These brief executive summary reports provide perspective on the latest trends, hot issues and niche market segments. Typically 25 to 50 pages, with text, graphs, charts, tables and photographs. Focus Report titles are selected based on current interest. A report title may be published once, several times or on a regular basis.


Spotlight Report Definition

What is a Spotlight Report?

Beverage Marketing proudly announces a new line of reports. While its exhaustive U.S. Category Reports examine all facets of particular beverage types, the company's Spotlight Reports illuminate specific aspects of major industry segments, such as advertising expenditures, demographics, distribution, leading companies, packaging and regional markets. Spotlight Reports look at these and other topics as they relate to any one of five key beverages: bottled water, sports beverages, carbonated soft drinks, beer and fruit beverages. They range from 10 to 200+ pages (Typically 10-25 pages)


Why choose Beverage Marketing Reports?

What is the BMC Difference? Why should I buy BMC Reports?

Count on our experience, reliable data and deep understanding of the industry to provide you with crystal clear total market insight: BMC Reports offer a total market, all-sales-channel inclusive data with key distribution channel break-outs. Many research reports and data services focus almost exclusively on select retail channels (scanner or measured channels), virtually ignoring a significant portion of the market! BMC provides you with a total view of the market. No matter where a beverage is sold or consumed, it's in our market totals. Plus, we give you key channel break-outs so trends are in perspective. Whether you use BMC Reports as a stand-alone resource or to augment the scanner data you also purchase, the Beverage Marketing difference provides the total picture you need to truly grasp the trends and take advantage of market opportunities.



Who needs Beverage Marketing Reports?

Who are typical users of Beverage Marketing's Market Reports?

Beverage Marketing Reports appeal to a broad base of users including:
  • Marketing executives at beverage companies
  • Advertising Agencies preparing for an account pitch
  • Strategic Planning Teams at beverage companies
  • Business Development, sales and marketing executives at Industry supplier organizations including ingredient suppliers, equipment manufacturers, packaging companies, etc.
  • Corporate training and development managers
  • Investors conducting due diligence
  • Snack food Market professionals
  • Consultants and advisors
  • Entrepreneurs
  • International companies considering geographic market expansion


Required Software

What software programs are required to view Beverage Marketing's Market Reports in electronic formats?

We use formats that are widely available and provide you with two formats for ease of use. Whether you order a downloadable market report, a CD or our BMCDataDirect user name and password system, Beverage Marketing provides you with fully a linked PDF file, plus a Word documents so you can easily navigate through the document using the PDF and easily cut information from the Word document and paste into PowerPoint or Excel for your presentations.
Our Contract Packing Directory Database is provided in Excel format.

What software programs are required to view Beverage Marketing's Focus Reports in electronic formats?

Focus Reports are typically provided in both Word and PDF formats. A few of them are in Excel (such as our Quarterly Reports) or in PowerPoint (such as our What's In Store? and Alcohol Trends Focus Reports). If a Focus Report is provided in a format other than Word or PDF it will be noted in the description.

What software programs are required to view Beverage Marketing's Spotlight Reports in electronic formats?

When you purchase a Spotlight Report you receive both a PDF file and a Word document. Typically, no other formats are offered for reports in this series.

How do I place an order via the website?

Simply place your item(s) in the cart, follow the prompts to input your credit card and shipping information.


Shipping Questions:

How long will it take for my report to be sent?

If you order the download option and the report is currently available, you will have your report within minutes! If you place an advance order, the report will be sent to you immediately upon publication.

If you order a CD-ROM or print copy of your report, if the report you ordered is currently available, we will ship it out the next business day or sooner. Beverage Marketing is located in the U.S., in the Eastern Time zone, so please keep time differences in mind when ordering. You may select next day shipping, two day shipping or ground shipping. Overnight orders must be received by noon Eastern time. For international orders, customs issues may delay shipping. Beverage Marketing has no control over this aspect of your order. If you have concerns or a special request, please feel free to contact Charlene Harvey at 212-688-7640 ext. 1962 to discuss. We make every effort to meet your needs!

If you ordered your report via BMCDataDirect, your user names and passwords will be sent to you within one business day. No shipping is necessary.

How will my CD or book be sent?
All book and CD orders are shipped via UPS. During the checkout process you may select ground shipping, 2nd Day Air or UPS Next Day. Please note that orders must be received by noon Eastern time to be received the next day.

What are the shipping charges for print and/or CD purchases?
Shipping charges will vary based on the weight of the shipment, your location and the method of shipping you select (UPS Ground, 2nd Day, Overnight or International). During the checkout process you will be able to review the shipping charges that would apply to your order for each shipping method and select the method of shipping and pricing that suit your needs.

Advance Purchases:

I placed an advance order for a report that is not yet published. When will I receive my report?

Your report will be sent immediately upon publication via the method you selected on checkout. The expected publication date is listed in the literature but feel free to call and ask for an update at any time. Also, as publication dates get closer, we may be able to provide you with some advance data. So don't hesitate to call if you have a report on order and need some help in the meantime! We'll do our best to help in any way we can. Call Charlene Harvey at 212-688-7640 ext. 1962 or e-mail research@beveragemarketing.com.


Sales Tax

Will I be charged tax?

New York customers will be charged tax on CD or book purchases, but not on electronic products such as "download" option or BMCDataDirect. There is no tax on reports shipped to other U.S. states or to non-U.S. locations.


Payment Options:

What forms of payment does Beverage Marketing accept?

On our website, we accept Visa, MasterCard or American Express. Prepayment is required. If you call our office, we also accept wire transfers and if we have a relationship with your company, we may be able to invoice you for your report.


Assistance / Guidance:

I have questions that are not fully answered in the tables of contents and sample data provided. Who do I talk to if I prefer to discuss the report, find out more about it and speak to a live person?

Call Charlene Harvey at 212-688-7640 ext. 1962 or e-mail her at charvey@beveragemarketing.com. She will be happy to help you determine which report(s) or other Beverage Marketing services will best meet your needs. If you do not reach her, leave a detailed message with your questions, phone # and e-mail address and she will get back to you. Keep in mind that Beverage Marketing is located in the U.S., in New York City, which is in the Eastern time zone. Time differences may apply.

Can I order by phone?

Absolutely! Call 212-688-7640 ext. 1962.


Custom Reports

I don't see what I need. Does Beverage Marketing offer customized reports, custom research, databases or any other products or services to suit my specific needs?

Yes. If you don't see what you need, give us a call. We will be happy to help you determine which Beverage Marketing product or service will best meet your needs. While our off-the-shelf reports tend to be the least expensive option, Beverage Marketing offers a broad range of services including custom research and consulting services. We also offer an easy to use database system that allows users to create their own customized reports from any device. This database and predictive model, BMC DrinkTell , can also be customized to meet your specific needs. To discuss your unique challenges, to learn more about our services, or for a demo of BMC DrinkTell, contact Charlene Harvey at 212-688-7640 ext. 1962.


Post purchase support

We are happy to clarify any information contained in our reports.

For fastest assistance, contact Charlene Harvey with your questions. She will be glad to answer them or to reach out to the appropriate editorial / research staff member to get your questions answered in a professional, timely fashion.


Returns:

What is your policy on returns and exchanges?

Because of the nature of our product, we are unable to provide refunds or to accept returns or exchanges. We encourage you to look at the detailed tables of content and sample data provided on our website before placing your order. If you have any remaining questions prior to purchase, we encourage you to call Charlene Harvey in our New York City offices at 212-688-7640 ext. 1962. She will take the time to discuss your specific needs and help you determine whether the report(s) you are considering is right for you. In the unlikely event you do have a problem, we will work with you as best we can to help resolve your issues. We rarely get complaints, so we take your concerns seriously. We have been in business for more than 40 years and relationships are important to us.